5 Tips For Tracking The Conversation Around Your Brand

You have probably poured blood, sweat, tears and energy into building either your reputation or your company's reputation. You built (or are building) a respected image and brand from scratch, made call after call to gain customers, and met person after person to become recognized and respected. This is the essence of branding - a reputation for quality, expertise, and trustworthiness in a specific industry or field. But branding has taken on a whole new dimension with the advent of social media. Social media encompasses the conversations happening on blogs, social networks, wikis, and online media channels.