7 Reasons Why Your Marketing Plan Doesn't Work
Source: American Express
Every business should operate with a set of plans - a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you've probably never been without a map or GPS device. A marketing plan is commonly accepted as standard fare, but still, few businesses operate from any semblance of one.