7 Tips On Keeping Customers For Life

Source: Microsoft

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You may be part of the company's "front of the line" program, which means the plumbing shop gives you priority status. You will be the first one called and, if need be, will be serviced the next morning - no waiting in line not knowing when the call will come. Sound like the kind of perk that could make you a lifelong customer? Indeed. Programs and strategies akin to Franklin's "front of the line" program can be just the thing to transform a one-shot sale into a lifelong customer. Granted, there are scads of ways to do that, but there are seven that may be just the wrinkle that fits your business.
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Date:Jun 2007