A Beginner's Guide To Landing Page Optimization
Source: American Express
As small business owners, we have our own websites. However, we generally struggle with conversion. We assume that our prospective clients will first land directly on our home page and will follow the text book method of going to inner pages and buy your products. That's hardly the truth. If you look at your site analytics, you will notice that a majority of traffic is likely to come directly to your inner pages - not the home page.