A Learning Perspective On Switching Suppliers
During the last decade the ending of exchange relationships has received increasing attention from researchers. The purpose of this paper is to explore and discuss one particular aspect of ending - namely, switching supplier relationships. The basis for the discussion is two-fold. First, insights from literature on inter-organisational relationships and organisational learning are used and related to switching issues. Second, the findings from a qualitative case study are discussed and related to the literature. The findings suggest that switching from one supplier to another requires a translation of knowledge and routines gained in the former relationship.