A Marketing Approach To Human Resources - Treating Employees Like Consumers

Leaders in human resources are responsible for managing a complex product comprising culture, environment, and reward elements - each element having different cost/value drivers, communication channel needs, process and delivery components, varying preferences across segments, and even shelf life. As in marketing, the concept is to create an employee value proposition that best satisfies the needs of the workforce (the customer) and is aligned with the strategic objectives of the organization. Companies do not wait two years for customer feedback about their products.