A Multi-Attribute Assessment Method for e-Commerce Risks

Based on multi-attribute decision making theory, a multi-attribute assessment framework for E- commerce risks is presented. The paper applies an improved Evidential Reasoning (ER) approach to support evaluation decision, and uses a credit interval to figure scoring result and allow something absent. E-Commerce risks include environmental risks, management risks, technical risks and information risks. A numerical example of E-Commerce risks evaluation problem is discussed to demonstrate the implementation of multi-attribute assessment approach.