A&N Media: Northcliffe Media Captures Advertisement Booking of 500,000 in 12 Months With CRM Tool
A&N Media, part of the Daily Mail & General Trust of the United Kingdom, wanted to revive advertisement sales and transform its business by deploying a cost-effective Customer Relationship Management (CRM) system. Its existing advertisement booking system didn't hold comprehensive sales history and customer information. The company is deploying Microsoft Dynamics CRM 4.0 to 1,300 users - the largest such roll out of Microsoft Dynamics CRM in the media and entertainment industry to date. A&N Media estimates that it has already resulted in more than £500,000 in advertisement bookings in just 10 months by its regional media business Northcliffe Media. The CRM project is on course for payback within 12 months.