A Networking-Based View of Business Model Innovation: Theory and Method

After reviewing the literature, the concept of Business Model or E-Business Models are discussed in this paper. Firms keep interacting with each other and build all kinds of relationships among them. Based on the theory of business networks, the authors put forward a networking-based view of business model analysis frame. When they make decisions to choose one or other business models, first, the source of value should be found. Second, business network models, which show the procedure of value creation and distribution, should be analyzed. Third, they choose the feasible network among networks they analyzed. Finally, the firms' strategy to ensure the location in business networks and turn the business model to a series of business decision are analyzed.