A Study of Application of Data Mining in Demonstrating Business Intelligence

Business Intelligence (BI) has been referred to as the process of making better decisions through the use of people, processes, data and related tools and methodologies. Data mining is the extraction of hidden stating information from large databases. It is a powerful new technology with large potential to help the company's to focus on the most necessary information in the data warehouse. This paper gives them an idea of how data mining is applied in exhibiting business intelligence thereby helping the organizations to make better decisions.