Accelerating Profitable Growth Through Innovative Marketing Strategies
Source: McKinsey & Company
Marketing strategy innovators are unlocking enormous value and creating leadership in their industries. Their success reflects an insightful response to new customer behavior as well as an ability to capture the potential of new marketing technologies. In many cases, these marketers are shifting away from a traditional marketing approach that focuses solely on functional benefits such as quality or reliability. By highlighting and enhancing process and relationship benefits, marketing innovators are creating superior value for customers.