Accenture Helps UB Group Spirits And Shaw Wallace Integrate For Success

Accenture helped two rival spirit producers merge into what has become one of the dominant forces in India and the world, United Spirits. With Accenture's help, the new giant has created a new, powerful corporate culture, realizing synergies and streamlining operations to achieve high performance. The merger allowed the two spirits producers to leverage their complementary strengths: UB, the market leader in India, focused on mass brands, while Shaw Wallace, its nearest competitor, targeted the upper end of the market.