Adobe Mobile Experience Suite
Source: Adobe Systems Incorporated
As mobile markets around the world mature, and their Average Revenue Per User (ARPU) from voice services either remains flat or declines, operators are looking for ways to generate new revenue streams and reduce churn. To meet these challenges, operators are shifting focus from technologies and networks to improving mobile data services and differentiating a user's experience while expressing their brand. This focus is not a new concept in today's economy. The experience evolution in other industries, led by companies like Starbucks, Nike, and Apple, demonstrates that great experiences increase customer interactions, and directly improve sales. Financial returns follow through increased usage, brand loyalty, and improved customer satisfaction, all of which grow out of a great brand experience.