Advertisers Reach Out And Text Somebody

In the midst of the current economic downturn, there is one shining light for marketers: a significant number of consumers (41%) have no plans to stop or cut-back on the purchase of cell phones. A new Harris Interactive study shows that grabbing consumers' attention through their cherished mobile devices has become an increasingly viable advertising channel. The Harris Interactive research indicates that mobile advertising, especially via mobile phones, can gain a foothold if it is unobtrusive, targeted toward an individual's personal tastes, and offers something unique. Among teens surveyed, over half (56%) said they would be interested in viewing mobile ads with incentives, while over one-third (37%) of adults noted that they would be receptive to such advertising.