Aeroplan Leverages Service-Oriented Architecture to Deliver Next-Generation Loyalty Services

Aeroplan wanted to attract a broader range of consumers, offer more ways to earn miles, and expand its business partnerships to provide a greater variety of rewards. To execute this strategy, Aeroplan needed a technology infrastructure with the flexibility, scalability, and robust commerce capability to support countless consumer preferences and a diverse range of products and services. It also needed to support a high transaction volume and orders of a magnitude larger than when Aeroplan was solely a frequent flyer program. Aeroplan considered a number of options and ultimately selected Oracle WebLogic Integration (previously known as BEA WebLogic. Integration) as the backbone for a revamped infrastructure for storefront and back-office operations. The infrastructure is based on a Service-Oriented Architecture (SOA).