Agencourt Bioscience Corporation Improves Efficiency of Sales Process and Extends Customer Visibility

Agencourt Bioscience Corporation wanted to implement a sales force management solution that meets requirements for Agencourt's two distinct lines of business - products and services and enhance visibility of customer information as well as the entire sales process - eliminating information silos that resided with individual sales representatives. The challenge was to ensure end-user acceptance of the system and minimize in-house IT management requirements and costs. Agencourt Bioscience implemented Oracle CRM On Demand, a hosted solution that includes Siebel customer relationship management applications, to enhance sales force productivity and create a centralized repository of customer information as well as mapped business processes - for both sales and services lines of business - to Siebel workflows to reduce customization.