Agency Chooses New Technology to Drive Up Tourism and Strengthen Customer Relations
The goal of South African Tourism's global employees is to increase tourism to the nation to help enhance the nation's economy. This global presence created a unique challenge: collaboration between offices across time zones. Managers had little visibility into what employees were doing. Lacking this basic knowledge, decision makers had difficulty tying activities to results and the achievement of their strategic initiatives. To address this issue and more, they utilized the research of a tier-one customer relationship management consultancy and selected Microsoft Dynamics™ CRM 4.0. Managers favor the application's multi-tenancy feature to tailor data to suit the agency's three main user groups.