Aligning Enterprise Analytics To Support Your Business Strategy

Business strategy and enterprise analytic capabilities are often planned separately, yet they are tightly related to each other. Business strategy sets the corporate direction. It includes the major goals and objectives of the enterprise and is the basis for tactical plans to achieve these. Providing analytic capabilities is frequently viewed as an information technology initiative to be supported by the business intelligence program, with each project aimed at satisfying a specific set of needs. To understand the relationship, one need only look at the scope of business intelligence. Business intelligence is an enterprise-level program that provides information about where the business has been, where it is now, and where it will be in the near future assuming no changes are made.