All Executives Are Unethical Doing the Right Thing: The Moral Case for Rightshifting

Nowadays, the profitability - even the very survival - of most organisations relies on the ability to consistently produce (or acquire) software-intensive technology at an economic cost, and then integrate that technology into their Lines Of Business (LOB). Yet few organisations ever give much thought to building and growing their ability to do so. Most people don't expect organisational effectiveness to be so unevenly distributed - with such a disproportionately high number of relatively ineffective organisations. This distribution suggests that most software personnel have never seen software development at its best. Their unfamiliarity with effective practice gives rise to a natural scepticism about whether things are really any better anywhere.