Amazon Enters the Cloud Computing Business

Amazon CEO Jeff Bezos looked at the clock on the instrument panel of his Segway Human Transporter; it was 7:52AM and he knew he would need a little luck to get to his 8:00AM meeting at Amazon's Beacon Hill headquarters. The sidewalks of Seattle were as crowded as ever; he nevertheless threw caution into the wind by leaning forward and pushing the Segway to its top speed of 12.5 mph. Jeff was looking forward to the meeting with Amazon's senior management. They were to discuss the implications of Amazon entering into the cloud computing market just two years earlier.