Ambu A/S Ensures Real-Time Reporting and Increases Visibility Into Sales Pipeline
Ambu A/S develops, produces, and markets diagnostic and life-supporting equipment and solutions to hospitals and rescue services. Ambu A/S wanted to develop and rapidly deploy a new Customer Relationship Management (CRM) system designed to reduce high maintenance and development costs, and scale to meet future requirements and create common processes across sales affiliates to implement the company's 2008 and beyond strategies. The challenge was to meet customers' evolving needs and buying patterns and improves insight into customer buying patterns and potential to drive more effective campaigns and sales activities. The company implemented Oracle's Siebel CRM On Demand to improve data quality and create a completely segmented customer base and increased Ambu's ability to monitor and track sales performance.