An Integrative Model of Mobile Commerce Adoption
Source: Yuan Ze University
Mobile commerce - the consumer's engagement in transactions with sellers using mobile devices - differs from traditional or electronic commerce due to the possibility for location-independent, real-time transactions, and the unique attributes of mobile devices. This paper aims to understand what drives consumers to engage in mobile transactions by viewing m-commerce adoption as a multi-dimensional process consisting of three inter-related behaviors: getting information, giving information, and purchasing with mobile devices. Following the theory of planned behavior, each behavior is predicted through its attitude, subjective norm, and perceived behavioral control.