An Interaction And Networks Approach To Sustainable Marketing: Creating A Context for Connectivity, Dialogue And Learning
Source: Lancaster University
In this paper the authors present an interactions and networks approach to sustainable marketing which incorporates interorganisational dyad, network and system levels of analysis. The proposed framework is a starting point to situate, and theorize sustainable marketing in a holistic context. By capturing the relationships between the system, business networks and the interorganisational dyad they proposed the systematization of dialogue as a method for generating relationship knowledge that communicates the value of sustainability.