An Interaction And Networks Approach To Sustainable Marketing: Creating A Context for Connectivity, Dialogue And Learning

In this paper the authors present an interactions and networks approach to sustainable marketing which incorporates interorganisational dyad, network and system levels of analysis. The proposed framework is a starting point to situate, and theorize sustainable marketing in a holistic context. By capturing the relationships between the system, business networks and the interorganisational dyad they proposed the systematization of dialogue as a method for generating relationship knowledge that communicates the value of sustainability.