Analyst paper: Operational Decision Management - Making better business decisions with flexible, automated business rules and events

Business rules management technology opens up significant new opportunities for business success. For instance, the ability to automatically make different decisions in real time based on execution-specific information, such as the customer or client details and previous history, enables a higher degree of personalization and hence better business outcomes. But decision-making can also be extended through the use of business events processing technology, which enables decision-making rules to take into account business performance and activities over time and across the wider enterprise. This really carries operational decision-making into a different dimension; now decisions can take into account trending information, as well as information from other processes and applications across the enterprise.