Analyzing Your Business's Strengths, Weaknesses, Opportunities, and Threats

SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a method of assessing a business, its resources, and its environment. It helps you discover what you do well; how you could improve; whether you are making the most of the opportunities around you; and whether there are any changes in your market--such as technological developments, mergers of businesses, or unreliability of suppliers--that may require corresponding changes in your business. This paper offers an overview of the process and advice to help you successfully complete a SWOT analysis for your business.