'Anticipate' Change In Asian Markets, Says Dipak C. Jain

Jain's primary focus during the lecture was on marketing hurdles and trends and the ways that companies should structure themselves to garner market leadership. "The next two decades will be the decades of Asia," said Jain, noting that the economics of India and China are in transition, requiring that students, academics and practitioners continue studying the nations' development. To become best positioned in this environment, Jain said that companies should structure themselves to capture maximum benefit from growth, innovation and leadership.