Application Integration Markedly Improves Sales Productivity

This international company has a subsidiary in the United States that designs, manufactures and services rotating equipment. Today's hybrid IT environments often require integration between on-premises technology, such as ERP applications, and cloud-based technology, such as CRM services. That was the situation at this manufacturing subsidiary, which needed to automate data flow between on-premises Oracle Financials for ERP software and cloud-based Oracle CRM On Demand technology. To accomplish the integration, the company chose IBM WebSphere Cast Iron Cloud integration. The results of implementing IBM WebSphere were realized fast time to value thanks to the "No coding" approach to application integration, increased sales productivity dramatically using real-time access to accurate information and reduced expenses USD68,000 a year by eliminating manual data entry.