Are You Getting Strategic Insight From Your Best Customers?
Source: KickStart Alliance
Many companies are now beginning to discover that a Customer Advisory Board (CAB) can greatly help them develop, validate, and enhance crisp business strategies. In addition, CABs are being used to test and evaluate everything from product directions and value propositions to marketing plans. With a solid understanding of the drivers and priorities of your most strategic customers, you will be much better positioned to deliver sustainable competitive advantage while maintaining customer loyalty.