Avaya Strategic Communications Consulting
In the successful business, executive vision is just the starting point. In order to be realized, a vision must first have a corresponding strategy, and then that strategy must be tightly linked to day-to-day operation of the business. For the technology management organization, the critical alignment with business strategy typically takes the form of ensuring that the firm's communication and computing assets are being leveraged to maximum advantage. A recent study found that companies that achieved this type of leverage realized an average ROI of 140% when their technology investments were tightly linked to the needs of key stakeholders such as the lines of business that are responsible for the firm's products and services, and the sales and support teams that interact with external customers.