Basic Understanding Of Strategic Management

Website can do many things like provide information, generate sales, generate leads, and collect information for follow up. The goal determines the look, feel, and navigation strategy of the website. For instance, if your goal is to generate leads, then the website should focus on collecting contact information from visitors in exchange for some sort of value-laden, free offer. If you goal is to generate sales, then the site needs to focus on a navigation scheme that compels the visitor to add products to your shopping cart. This paper provides five keys to a successful web-based strategy.