BBDC Improves Budget Management and Keeps Pace With Fast-Changing Automotive Market
Based in Beijing, BBDC manufactures Chrysler vehicles and Mercedes-Benz C-Class and E-Class cars. The Chinese car market is one of the world's fastest growing and most dynamic markets. Demand for a certain model and make can change by the month, so Chinese automotive manufacturers must watch the market closely and respond quickly when they see a trend developing. They must also keep a close eye on costs to ensure a solid return on investment. To improve cost control and maintain healthy profit margins, BBDC implemented an integrated budget management system based on Oracle's Hyperion Planning module. The system enabled the company to standardize budgeting processes and improve the way budgets are developed, monitored, and reconciled.