BBM Canada Improves Forecasting Accuracy, Saves Costs With SAS

BBM Canada, founded in 1944 as the not-for-profit Bureau of Broadcast Measurement, conducts audience research across the country to provide this information to its members, who include television and radio stations and networks, advertising agencies and advertisers. The challenge was to provide accurate audience data on millions of Canadian households so television and radio stations, networks, advertising agencies and national advertisers can determine the value of radio and TV commercial time in order to price it accordingly. BBM deployed SAS Enterprise Guide SAS/ETS (for time series forecasting) SAS 9.2 SAS Enterprise BI Server (a solution to handle large amounts of data efficiently and improve forecasting capability to generate more accurate data samples and provide more time for analysis).