Best Buy: Supply Chain Strategy

Best Buy is an innovative and growing Fortune Global 100 company that sells consumer electronics, home-office products, entertainment software, appliances and related services through more than 1,150 retail stores across the United States, Canada and China. Best Buy turned to Accenture for help in gaining deeper insight into consumers as a strategy to achieve high performance. The solution delivered by Accenture allows customer tracking across multiple transactions and translates customer insights into merchandising action, enabling Best Buy to win a CIO 100 award from CIO magazine.