Best Practices in Email Marketing: Get Delivered, Get Read, and Get Results

Email is a maturing, but still effective business communication channel. Whether one is innovating or duplicating what's always worked in the past, technology, audience expectations, and CAN-SPAM compliance are creating a constantly changing email landscape. Email marketers need to stay abreast of these changes in order to be consistently successful. Used effectively, email marketing is a cost-effective and personal way to reach both customers and new audiences. But the power of email can work against the one as well. Email marketing can squander the budget if one target the wrong people or don't get through to the right ones.