Better Information Through Master Data Management - MDM as a Foundation for BI

There are three legs to a complete Business Intelligence solution: 1) the Data Warehouse for holding the operational history; 2) the Enterprise Master Data Management solution for insuring that quality data under those operational applications and hierarchies are supplied to the Data Warehouse; and 3) the BI applications themselves that utilize the DW and MDM data to get clean authoritative information to everyone in the organization that needs it. Without MDM, the solution falls over. Poor decisions based on inaccurate data drive less than optimal performance. Compliance becomes difficult and risks increase.