Beware Of Big Company Syndrome

Even small businesses are vulnerable to "Big Company Syndrome." What's Big Company Syndrome? It's the innovation malaise often prevalent in large corporations. It goes something like this: Constant, company-wide innovation no longer something requested, managed or measured at the organizational level. Therefore the desire for personal reward and recognition drives an informal system intended to produce a promotion and bonus, which results in a strong program mentality. That is, sell a program up and request more resources in the form of bodies and budget, regardless of whether it adds value.