Beyond the Browser: Monetization Strategies for Online Publishers in the Downloaded Media Age
Source: Catalyst SF
The potential for downloadable media to enhance publisher revenue is clear. The opportunity has become too large to ignore. But to truly realize the potential of this space, a publisher needs a purpose-built solution for downloadable media ad management and insertion. There are a number of firms that offer a solution but there is a need to fully evaluate these options to ensure that they offer a holistic solution for process work flow and ad serving tailored specifically to downloadable media.