Beyond the Browser: Monetization Strategies for Online Publishers in the Downloaded Media Age

The potential for downloadable media to enhance publisher revenue is clear. The opportunity has become too large to ignore. But to truly realize the potential of this space, a publisher needs a purpose-built solution for downloadable media ad management and insertion. There are a number of firms that offer a solution but there is a need to fully evaluate these options to ensure that they offer a holistic solution for process work flow and ad serving tailored specifically to downloadable media.