Bisnode Interact Significantly Reduces Data Warehouse Platform Costs With European Framework

Bisnode Interact wanted to deploy data warehouse framework to support data collection, data mining, and reporting for international customers in various markets and provide a platform that supports performance, reliability, and scalability requirements, and that is suitable for the delivery of data warehousing services to the company's clients. The challenge was to create a multichannel marketing platform for a large multinational Fast Moving Consumer Goods (FMCG) customer, supporting the need for a new European data warehousing approach. Bisnode Interact worked with Oracle Partner TripWire Solutions to deploy a data warehouse platform that integrates marketing-specific consumer data from any European country.