BloomNet Improves Quality of Customer Service With Hosted Customer Relationship Management Solution

BloomNet wanted to provide a Customer Relationship Management (CRM) solution that enables the company to meet the unique, business-to-business needs of its floral industry customers and improve service by providing Customer Service Representatives (CSRs) with centralized access to detailed information. The challenge was to enable virtual call center capabilities that empower the company to build a highly skilled CSR team to serve the company's unique client base. BloomNet implemented Oracle CRM On Demand to provide the company with a central repository as well as enterprise visibility for all customer information, including florist names, locations, and account and service request histories.