Blue Ocean Strategy: A Tool to Increase Your Profit Margins - Both Revenue Side and Cost Side!

This brief paper is directed toward business managers currently struggling to maintain margins and who also might be open to a different avenue for increasing profit margins beyond the conventional strategy of cutting costs. If hitting profit margins is what keeps one awake most nights, (i.e. if one is a manager in a mature industry where it is difficult to increase sales volumes and/or prices), one will most likely focus one's immediate efforts on reducing cash costs. And while cost containment is always good business practice, paring costs back too much can tip the balance on quality and service standards and kill off any opportunity to grow into other markets. These are some of the more obvious risks of a singular cost-cutting strategy.