Boats.net Achieves Rapid Return on Investment With Google Search Appliance

Boats.net offers rock-bottom prices on outboard boats, outboard motors, and waverunners. The company is the number one OEM Yamaha outboard parts dealer in U.S. 7 years in a row and among the largest OEM outboard parts dealer for Honda, Mercury, Evinrude, and Johnson. The need for customers to hone in on specific model numbers to find what they need; implementing an intuitive, powerful search function on the site was a top priority. The company's previous site search came as part of a shopping cart solution, but it became clear immediately that it wasn't going to suffice. Boats deployed Google Search Appliance; Boats.net had an exceptional, highly functional search engine established in almost no time. Boats.net customers had the immediate and expected benefit of finding products and product information with ease.