Brand Perception & Brand Equity Of Baby Accessory Products In Working Moms? Perspective

A paper is aiming to investigate how to create brand perception and brand equity by using the different marketing communication tools. It also studies the relationship between brand perception and brand equity. This study is focused on baby accessory product in order to realize what working moms think, conceive, feel, and learn upon brands. Brand perception is consumers' ability to identify the brand under different condition defined by their brand recognition or recall performance. On the other hand brand equity is the added value endowed to products and services.