Brand Strategy Of Medium And Small Enterprises In China
Source: Northeastern University
With the increase of the opening degree of market and the acceleration of the marketing course, good opportunities for development will be given to Chinese enterprises. Meanwhile, the enterprises will also face to more severe competition and challenges. Western countries which own well-known brands have scrambled for the Chinese market; the market competition has been transferred to the brand competition from the product competition. The brand becomes one of the most effective competitive means among enterprises. So the brand strategy will become one of the key factors which can decide whether the enterprise can win in the market competition or not.