Bridging The Real Gap Between Online Video And TV Advertising
Source: Extreme Reach
The rise of truly digital ad delivery platforms has already helped TV advertisers simplify a number of complex manual processes, instantly access video creative and consistently showcase their brands with the highest-quality creative. On the other hand, online video advertisers, despite living in the digital world, haven't yet been able to address some of the brand control issues prevalent in the medium. They're still forced to settle for non-standard workflows and sub-standard viewing experiences that vary wildly across media and devices.