Bryant & Stratton College Delivers a Personalized Experience With Customer Relationship Management

Bryant & Stratton College wanted to improve campaign tracking and reporting and standardize and share best practices across multiple campuses. The challenge was to manage the complete customer life-cycle - from marketing to recruitment to enrollment to graduation - in one view and target marketing campaigns more effectively. Bryant & Stratton College implemented Oracle CRM On Demand to fully manage the critical, detailed information for 1 million potential and existing students to deliver a highly personalized experience from recruitment to graduation, and throughout lifelong learning and delivered easy-to-use systems that allows agents to view data from all 16 campuses in one location.