BT's Business Continuity, Security and Governance Practice - Beating Targets to Raise Client

BT has provided IT security services to the highest levels of government and leading financial companies for many years. Its highly qualified experts offer a comprehensive range of consultancy, BT may have had a hugely impressive track record among those in the know. But no-one was talking about it - so very few organisations knew about it. When BT decided to bring together all its security knowledge, products and services into one company-wide practice, Aspectus were tasked with proving that BT were the go-to experts for IT security and business continuity solutions - all without references from its very security-conscious clients. Aspectus helped shape thinking on how best to promote BT's security expertise.