Build or Buy: Selecting an Analytic Application

The face of globalization is changing. According to the third edition of IBM's 2008 Global CEO study, private and public sector leaders agree that success in the global economy no longer relies exclusively on simply harnessing the untapped potential of emerging markets. These days, success involves a business view that demands greater organization and market integration on a global scale. Organizations increasingly find themselves looking inward as they work toward improving their ability to compete in these larger, more diverse competitive business environments. That they need to improve their tools and processes to provide greater visibility into all levels of organizational performance is a given. What hasn't been as clear - until now - is how they go about acquiring these capabilities.