Building A Better Beta

Delivering a successful beta program can be one of the hardest things to do as a product manager. The difficulty arises because so much is out of the product manager's direct control and in the hands of the beta testers themselves. And if you can't get motivated beta customers to provide you with detailed feedback, you can significantly diminish or delay the revenue potential for your product. Managing an effective beta program means doing what it takes to minimize the aspects that are out of the product manager's direct control and, like any other program that is executed, bring as much predictability to it as possible.