Building a Customer-Centric Marketable Universe
Microsoft is a worldwide leader in software, services and solutions that help people and businesses realise their full potential. An organisation globally recognised for excellence in strategic marketing and the delivery of quality customer service, Microsoft aimed to further improve the standard and completeness of their customer information systems to lay the foundation for relationship programmes that will acquire, manage and retain customers. Microsoft's DMO partnered with Acxiom to implement an outsourced solution that manages its CRM account data and provides a Single Customer View. Drawing on more than 30 years of experience in data quality assessment, data management and service delivery, Acxiom designed and hosts a full-service customer information management solution.