Building A Moneymaking Brand
There's a lot of buzz these days about having a "Brand platform." Perhaps you've heard the term, but aren't sure what it means. Rest assured - you're not the only one! Even within the advertising industry you'll find disagreement over its definition. What one guru calls a "Brand platform" another calls a "Corporate image." Don't be confused. Regardless of what you call it, you need it. A brand platform serves as the springboard for all branding decisions. This paper explains the five basic elements every brand platform should have, it's time to put them in writing and how to begin.